Search Engine Optimisation, Online Marketing, Online Visibility (SEM/SEO Services)

Search Engine Marketing (SEM) & Search Engine Optimisation (SEO):

• Targeted online marketing for website visibility and lead generation

• SEO Marketing tailored to your needs as a company/organisation.

• SEO taking into account common aspects of your industry

• SEO seeking out potentially untapped areas of search activity and unique aspects of your business (USP's)

• SEO consultancy providing guidance for authoring of content

• SEO copy writing services for clients that don't have the in-house capability or available schedule to produce their own copy

• Fully compliant coding practices for Search Engine algorithms

• Fully compliant coding practices inline with W3C guidelines (W3C are the world wide consortium for web standards)

• Experience using log files/web stats to determine the impact of SEO techniques

• Ongoing maintenance and attention to SEO goals

• Ongoing maintenance to ensure good rankings are retained once achieved

• Evolving SEO Marketing campaigns which are fluid with your business, industry and associated markets

What is SEO and SEM?

Search engine optimisation (SEO) and search engine marketing (SEM) have many names – search engine promotion (or Google promotion), search engine rankings (or Google rankings), key phrase promotion, key word promotion, online marketing, online visibility, website visibility, search engine placement (or google placement), search engine submissions, website promotion, search engine advertising, search engine positioning.

The list is endless, and what's more they all mean the same thing:

Implementing changes to your website code and content, along with other significant factors in order to influence how you appear in google's listings under certain search terms. The aim of course is to achieve page 1 results for the search phrases which are appropriate to your website, with the ultimate aim to achieve top 3 results for as many of these search phrases as possible.

Targeted SEO Marketing

Targeted SEO services focusing on key phrases derived from analysis of your business and industry. We arrive at a key phrase pool via initial consultation with the client, followed by a 'key phrase brain storm', hands on competitor research and the resulting list is then boiled down to the sensible components. The resulting key phrase pool is used as a base for the 'ingredients' our SEO work and we refer to the list at regular intervals, and of course evolve it accordingly as we progress the SEO and search engine marketing.

Tailored SEO Marketing

Each and every one of our SEO campaigns is uniquely tailored to the client in question. Any number of factors are taken into account here such as the market you operate in, your target market, associated industries, unique products or services, unique marketing angles and USP's, geographical location, client testimonials, staff profiles and any other facet that can be used to good effect.

Attention to detail is key, and we examine all areas of potential gain for our SEO and SEM projects, from domain/DNS configuration to quality of code, to quality of content and of course linking strategies. Our ongoing care and maintenance to SEO and online marketing can take almost any guise in terms of scheduling, and each business/industry will have different requirements or demands. Some websites will perform excellently with quarterly attention whilst other more saturated or difficult markets may require weekly attention.